RV Owners Are A Perfect Market For Your Business

There are two main types of recreational vehicle (RV) owners. The first group consists of those who love to explore and travel on their own terms. These individuals enjoy setting their own itineraries, bringing all the comforts of home, and even taking their pets along. They revel in exploring state and national parks as well as lesser-known destinations. The second type includes those who live in their RVs full-time. Some appreciate RVs for offering affordable housing in dream locations, while others value the flexibility to move with the seasons and enjoy varied scenery. Additionally, some prefer the simplicity and minimalism that RV living provides.
RV owners present a valuable market for the right businesses. Whether they are travel enthusiasts or full-time residents, they have diverse needs for goods, products, and services. Reaching this market effectively can lead to significant opportunities. Our comprehensive RV owners list provides all the necessary information to connect directly with this unique demographic, helping you to tailor your offerings and engage with them successfully.

More People Are Buying RVs Every Year

RVs are gaining popularity each year. In the U.S., 11.2 million households currently own an RV, and 9.6 million additional households plan to acquire one within the next five years. From 2001 to 2021, RV ownership in the U.S. increased by over 62%. The RV market was valued at $33.95 billion in 2021 and is projected to reach $59.16 billion by 2027, growing at a compound annual growth rate (CAGR) of 9.7%. This growth is largely fueled by the rising popularity of camping.
RVs are especially popular among millennials, driven by social media trends like van life and off-grid living. They are also becoming a favored option for affordable housing. Advances in technology, such as solar power, satellite phones, and the rise of remote work, further contribute to the increasing interest in RVs. These factors collectively drive the robust growth of the RV market, making it a dynamic and expanding sector with numerous opportunities for businesses to engage with this enthusiastic and diverse customer base.

Valuable Demographics Of RV Owners

The vast majority of RV owners are above the age of 55, with 34% falling between 18 and 54. Most RV owners are retired, with only 30% working full-time. However, Gen Z and Millennials represent the fastest-growing segment of new RV owners, with 22% of RVs owned by adults aged 18 to 34. Additionally, 77% of RV owners do not have children living at home. Women make up 59% of RV owners, while men account for 40%. Furthermore, 54% of RV owners have an average household income exceeding $65,000.
The states with the highest number of RV owners are Indiana, California, and Texas. RVs are often purchased in Alaska, Delaware, Montana, New Hampshire, and Oregon due to the absence of sales tax. Most RV owners use their vehicles for an average of 20 days per year. Among them, 39% are casual campers, 33% are family campers, and 1.5% live in their RVs full-time. Notably, 70% of full-time RV dwellers are women.
This diverse and growing market presents numerous opportunities for businesses catering to RV owners. Whether targeting older retirees or the burgeoning younger demographic, understanding the unique characteristics and preferences of RV owners can help tailor products and services to meet their specific needs.

RV Owners Are An Ideal Target For Many Industries

Beyond their RVs, RV owners require a wide range of goods, products, and services across various industries. From maintenance supplies and camping gear to travel accessories and tech gadgets, their needs are diverse and ongoing. They seek reliable repair services, innovative travel solutions, and convenient lifestyle enhancements. Whether it’s for short trips or full-time living, RV owners are a valuable market for businesses offering quality products and services tailored to their unique lifestyle. Reach out to this enthusiastic community with targeted offerings that cater to their adventurous and mobile way of life.

Here are just some of the industries that will benefit from our RV owners list.


All states require a minimum level of liability insurance, but most individuals purchase policies that include property damage (PD) and bodily injury (BI) coverage. RV owners, particularly those who live in their vehicles full-time, often opt for comprehensive (comp) and collision (coll) insurance, known as “full coverage insurance.” This type of policy offers extensive protection in various scenarios. Popular add-ons for RV insurance include uninsured motorist/underinsured motorist (UM/UIM) coverage, medical payments (med pay), and roadside assistance. Additionally, RV owners frequently choose coverages such as vacation liability, personal effects coverage, and towing services to ensure they are fully protected during their travels and stays.

Travel And Tourism

RV owners are passionate travelers who enjoy visiting natural wonders in national parks, state parks, and national forests. They also appreciate staying at both private and public RV sites. Exploring different towns and discovering unique roadside attractions is a favorite pastime. Tourism companies can greatly benefit from RV owners, as their mode of travel is already sorted. Adventure tour companies, in particular, can attract RV owners, especially those with toy haulers, who seek exciting and active experiences. Engaging this enthusiastic demographic can boost business for those offering unique travel destinations and adventurous activities.

Trucks And Other Towing Vehicles

RV trailer owners require robust vehicles capable of towing their trailers. Large trucks with high towing capacities are typically preferred, but SUVs and Jeeps are also popular choices due to their off-road capabilities. Additionally, these vehicles need to be equipped with appropriate hitches for towing. Auto dealerships, particularly those specializing in tow-capable vehicles, can significantly benefit from targeting RV trailer owners. By offering the right vehicles and towing accessories, dealerships can cater to the specific needs of this market, enhancing their sales and customer satisfaction.

Navigation Devices

While traveling, RV owners rely on various navigation tools, with in-dash navigation systems and smartphones being the most common. However, for those who venture off the beaten path, satellite navigation technology becomes essential, as it works beyond the reach of standard cellular service. These advanced navigation solutions ensure RV owners can explore remote areas confidently, without worrying about losing their way.

Off-Grid Technology

Off-grid technology is highly popular among RV owners, particularly Millennials and those with Class B campervans. Essential off-grid items include water filters, solar panels, and signal antennas, which allow for greater independence while traveling. Toy hauler drivers also favor off-grid technology to maintain their amenities at base camp. Additionally, RV owners seek eco-friendly alternatives like composting toilets, gray water systems, and other sustainable solutions to replace standard household amenities. These technologies enable RV enthusiasts to enjoy a more self-sufficient and environmentally conscious lifestyle on the road.

Internet Accessibility Technology

RV owners who live full-time in their vehicles, particularly remote workers, require reliable internet access. Satellite internet and television are highly popular, as are signal-boosting antennas, cellular internet equipment, and hotspots. These devices enhance signal strength, which is essential for remote work on the road. Internet providers can effectively target this market, as many RV owners use multiple providers to ensure comprehensive coverage. Catering to the connectivity needs of full-time RVers offers significant opportunities for businesses in the internet services sector.

Outdoor Outfitters

RV owners are passionate about exploring the great outdoors and often invest in outdoor vehicles such as mountain bikes, dirt bikes, enduro motorcycles, and quads. Additionally, they frequently purchase watercraft like kayaks, canoes, and jet skis. To enhance their outdoor experiences, RV owners use a variety of camping equipment, including durable cookware, lighting, and camp tools. They also buy tents, awnings, and camping furniture to optimize their outdoor living spaces. Outdoor-specific apparel, such as hiking boots, base layers, and cargo pants, is popular among RV enthusiasts. Moreover, they often purchase fishing and hunting gear to fully embrace their adventurous lifestyle.

Mechanical Tools

Both motorhome and trailer RV owners typically carry tools for routine maintenance and repairs. They often bring emergency tool kits that include tire inflators, battery chargers, and sensors. Standard mechanical tools like wrenches, socket sets, and screwdrivers are also essential for their travels. Additionally, many RV owners keep emergency kits on hand, which include fire extinguishers, first aid supplies, and flare guns. This preparedness allows them to handle unexpected issues and ensure their journeys are safe and smooth.

Small Kitchen Appliances

RV owners must maximize the limited space in their vehicles, so they are always seeking ways to enhance their amenities without compromising space. Full-time RV dwellers particularly appreciate compact kitchen appliances such as Instant Pots, air fryers, and microwaves, which can efficiently replace standard larger kitchen appliances. Those who use their RVs primarily for recreation often invest in portable items like ice makers, margarita machines, and ice cream makers to add a touch of luxury and convenience to their travels. These space-saving solutions help RV owners maintain a comfortable and enjoyable lifestyle on the road.

Specialty RV Accessories

RV owners frequently purchase a variety of accessories to enhance their RV experience. Essential items include surge protectors, sewage hoses, and water pressure gauges. They also invest in RV-specific furniture, such as telescoping tables, mounted gliders, and memory foam mattresses, to maximize comfort and functionality. Class B RV owners, in particular, often invest in modular furniture, compact appliances, and electrical system devices like inverters. These accessories and upgrades help RV owners create a more convenient, comfortable, and efficient living space while on the road.


RV owners who do not live in their RVs full-time often require storage solutions. Self-storage facilities offering indoor or outdoor storage options can cater to this market effectively. To protect their RVs during storage, owners frequently invest in storage covers and jacks. Additionally, security systems for RVs are highly popular, providing peace of mind while their vehicles are stored. These storage and protection solutions are essential for RV owners, making them a valuable market for businesses in the storage and security sectors.

Towable And Drivable RVs

RVs are divided into two primary categories: drivable RVs, known as motorhomes, and towable RVs. Motorhomes are self-contained vehicles that can be driven from site to site. In contrast, towable RVs require a separate vehicle to transport them to their destination. Towable RVs are generally more affordable than motorhomes, but prices can vary widely based on features. Some RVs are equipped with high-end luxury amenities, while others provide more basic comforts. This variety allows RV owners to choose a model that fits their budget and lifestyle preferences.

The Different Types Of RVs

There are various types of RVs within the two main categories of drivable and towable. Each type offers a range of features and functions to suit different needs. Some RVs are ideal for full-time living, providing extensive amenities and space, while others are specifically designed for camping, offering more compact and efficient layouts. This diversity allows potential buyers to find the perfect RV for their lifestyle, whether they seek the comforts of home on the road or a simple, functional space for weekend getaways.

Class A

Class A RVs are the largest and most luxurious type of RV on the market, often comparable in size to a large city bus. They come in two primary types: those powered by gasoline and those powered by diesel engines, known as “diesel pushers.” Class A RVs offer all the comforts of home, including residential-style appliances such as washing machines and refrigerators, master bathrooms with showers and tubs, and high-quality furniture. Many models feature slide-outs that significantly increase living space when parked. Additionally, they provide ample storage for personal items. Due to their spaciousness and extensive amenities, Class A RVs are ideal for full-time living. However, they can be costly to drive from location to location, making them best suited for those who plan to spend extended periods at each destination.

Class B

Class B RVs, also known as camper vans, are extremely popular among Millennials and Gen Z. Built on a van or truck chassis, these RVs can have gas or diesel engines and typically range from 18 to 25 feet in length. They are easy to drive and offer lower fuel costs compared to larger RV models. Camper vans are often used in urban areas due to their discreet size and in remote areas for their self-contained capabilities. Despite their compact size, Class B RVs are designed to maximize space, featuring small bathrooms, kitchens, and living areas. While primarily used for camping, some people choose to live in them full-time, enjoying the convenience and mobility they offer.

Class C

Class C motorhomes are similar to Class A models but are generally smaller and more compact. They feature a distinctive cab-over profile, where a bed or additional storage is located above the driving cabin. Like Class A motorhomes, Class C RVs come equipped with kitchens, bathrooms, and spacious living areas. Some models include pull-outs to expand the living space when parked, while others have a static design. Class C motorhomes are popular for full-time living due to their comprehensive amenities. Their smaller size makes them more travel affordable and maneuverable, allowing them to fit in most campsites. Class C RVs are especially favored by families, as they offer comfortable accommodations for several people, making them ideal for group travel and family vacations.

Pop-Up Trailers

Pop-up trailers are specifically designed for camping. These compact trailers fold up for easy towing and, once at the campsite, pop up to reveal canvas sides and often extensions, transforming into a cozy living space. Essentially upgraded tents, pop-up campers allow you to sleep in the open air without lying on the ground. They are extremely popular with families and outdoor adventurers due to their affordability and convenience. Pop-up campers are typically the most budget-friendly RV option, making them an accessible choice for those looking to enjoy the great outdoors without the higher costs associated with larger RVs.

Teardrop Trailers

Teardrop trailers offer a streamlined approach to camping, combining ease of transport with enhanced comfort. Characterized by their distinctive teardrop shape, these compact campers are designed for efficiency and practicality. Despite their minimalistic design, many teardrop trailers include essential features such as compact kitchens, basic bathrooms, and versatile sleeping areas. Their lightweight build makes them highly towable by a wide range of vehicles, from small SUVs to larger trucks. Teardrop trailers are particularly popular among those who seek a blend of convenience and simplicity without sacrificing the comforts of home while on the road.

Travel Trailers

Travel trailers are the most widely used type of towable RV, favored for their versatility and range of features. Towed behind a vehicle via a hitch, they are typically parked at campgrounds or RV parks but can also serve as a home base for longer-term stays. These trailers come equipped with all the essential comforts of a home, including fully functional kitchens, bathrooms with showers, and modern appliances. Designed to accommodate families and full-time RVers, travel trailers offer ample living space and can be tailored to various needs and preferences. Their affordability is a significant advantage, though they do require a vehicle with a substantial towing capacity. This makes them an attractive choice for those seeking a balance of comfort, convenience, and cost-effectiveness in their RV experience.

Toy Haulers

Toy haulers are specifically engineered for adventure enthusiasts who want to bring their favorite outdoor equipment along on their travels. Featuring a spacious garage area designed to accommodate toys such as dirt bikes, ATVs, jet skis, and other recreational vehicles, toy haulers offer the ultimate convenience for active lifestyles. They are available in various configurations, including travel trailers, fifth wheels, and even some motorhomes that can be adapted to include a garage space.
In addition to their robust cargo space, toy haulers are equipped with comfortable living quarters that include amenities like kitchens, bathrooms, and cozy sleeping areas. Many models feature a built-in deck that can be extended outwards, providing an ideal space to relax, enjoy the view, and unwind after a day of adventure. With their versatile design, toy haulers serve as an excellent base camp for activities such as hunting, off-roading, and other outdoor sports. Their combination of practicality and comfort makes them a popular choice for those who want to seamlessly blend their passion for adventure with the comforts of home.

Fifth-Wheel Trailers

Fifth-wheel trailers are among the largest and most luxurious types of towable RVs, specifically designed for those who seek both ample space and comfort on their travels. These trailers are towed by a specialized hitch mounted in the bed of a heavy-duty pickup truck, providing a secure and stable towing experience.
Inside, fifth-wheel trailers offer expansive living areas that rival those of Class A motorhomes. They are designed with full-time living in mind, featuring high-end amenities such as modern kitchens with full-sized appliances, spacious bathrooms with separate showers and bathtubs, and comfortable living and sleeping areas. Many models are equipped with advanced electronics, including entertainment systems and smart home technology.
One of the standout features of fifth-wheel trailers is their ability to incorporate multiple slide-outs. These slide-outs expand the living space, creating a more open and airy environment. The extensive floor plans available allow for various configurations, from multi-bedroom layouts to luxurious master suites. Additionally, many fifth-wheel trailers come with off-grid capabilities, including solar panel setups, generator provisions, and ample storage for extended stays away from traditional hookups.
Overall, fifth-wheel trailers offer unparalleled space and comfort, making them an excellent choice for full-time RV living or extended travel. Their combination of luxurious features and practical design ensures that RV enthusiasts can enjoy a home-like experience on the road.

Truck Campers

Truck campers offer a versatile and efficient solution for those who want the convenience of an RV combined with the affordability of a towable camper. Designed to be mounted directly into the bed of a pickup truck, truck campers effectively transform the vehicle into a fully functional motorhome. This design allows for easy driving and maneuverability, making them an excellent choice for both urban and off-road adventures.
These campers are generally compact and feature a cabover design, where the sleeping area is positioned above the truck’s cab. This setup maximizes space within the limited footprint of the camper, providing a comfortable sleeping area that remains out of the way while driving. Inside, truck campers offer a range of amenities similar to those found in Class B RVs. They often include compact kitchens with stoves and refrigerators, bathrooms with showers, and cozy living spaces designed for efficiency and comfort.
Truck campers are particularly popular among outdoor enthusiasts and adventurers who value both mobility and rugged capability. Their lightweight and durable construction makes them ideal for off-road exploration, allowing users to access remote locations that larger RVs may not reach. Despite their compact size, many truck campers are equipped with essential features like solar panels, water systems, and ample storage to support extended trips and off-grid living.
Overall, truck campers provide a practical and cost-effective option for those who seek the flexibility of a motorhome with the added benefit of easy transport and off-road capability. Their design allows for a seamless blend of adventure and comfort, catering to both casual campers and serious explorers alike.

We Can Help You Tap Into This Growing Market

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Our comprehensive consumer lists are designed to provide in-depth insights into demographic, psychographic, and lifestyle attributes. This rich, multifaceted data enables you to craft highly personalized marketing campaigns that resonate with your audience and drive engagement. By leveraging our extensive database, you can pinpoint your ideal customers with precision, ensuring that your messaging reaches those most likely to respond.
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Target The Right RV Owner For Your Campaign

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